Background of Company, Brand & History
We started off with Superfit Global four years ago, a company specialising in providing offline fitness coaching to individuals, small groups and the community. Together with our affiliates of like-minded coaches, we believe in empowering every individual with our knowledge in fitness training. We also built a strong community in Singapore that believes in the mantra, #LiveBetterStrongerTogether. Our system believes in training with science and data, and that led to the birth of ELXR®.
ELXR® is the Pioneer of DNA-Based Fitness Training System in Asia, providing sports technology solution to develop a robust personalised fitness training program using one’s genetics.
Analysing an individual’s fitness at a genetic level, ELXR® provides user an experience where they discover their Sports DNA type through a non-invasive saliva DNA Test, a technology which was previously available only to the elite competitive athletes exclusively. ELXR® users are also entitled to attend the ELXR® Fitness Assessment which was designed across 9 major fitness modalities - aerobic capacity, anaerobic capacity, agility, balance, endurance, flexibility, power, strength and speed.
By analysing the athletes’ Sports DNA and results from the ELXR® Fitness Assessment, ELXR® deliver a powerful and customised programme tailored to one’s genotype and current fitness level - Making the app the first DNA-based fitness training app in Asia.
About Superfit Global:
Superfit Global is one of Singapore’s leading sports and fitness focused entities. Founded in 2016, the firm has played an active role as an aggregator to help the community to live better through sport. Superfit Global offers training at all levels to enable people to stay active. The firm’s vision is to be inclusive by helping to make a positive difference to both the young and old to live better and stronger.
Partnership with Genesis Healthcare:
Genesis Healthcare, Japan’s largest private genetic testing, research and data companies has the most extensive private genetic database for Asians in the world. Choosing the sports-tech start-up ELXR® as a partner, Genesis Healthcare believes that the app will cater more to Asians with its Asian-focused database.
ELXR® is also the first and only Sports OEM Kit company working with Genelife, outside of Japan where their headquarters is based in Singapore. The app is not just focusing on penetrating the Singapore market but intends to penetrate into other Asian markets as well - to deliver the most accurate data to suit an Asian sportsman’s needs.
